Digital marketing is evolving at a rapid pace, and 2024 is no different. For businesses in New Zealand, staying ahead of the curve is crucial to success. This report dives into the latest digital marketing trends and statistics, offering valuable insights to help you navigate the digital landscape.
In 2024, digital marketing in New Zealand is marked by a significant shift towards personalisation and customer-centric approaches. Businesses are leveraging data to create more targeted campaigns, resulting in higher engagement and conversion rates .
Compared to previous years, 2024 sees a greater emphasis on multi-channel strategies. Marketers are not just focusing on one platform but are integrating efforts across social media, SEO, email, and more to maximise reach and impact.
Social media continues to be a powerhouse for digital marketers. In New Zealand, platforms like Facebook, Instagram, and LinkedIn dominate the scene, with TikTok rapidly gaining traction among younger demographics.
Engagement rates on these platforms are impressive. For instance, Instagram boasts an average engagement rate of 3.5%, while LinkedIn sees professional posts receiving up to 5% engagement .
To succeed on social media, New Zealand businesses are focusing on authentic content and community engagement. Influencer partnerships and user-generated content are proving to be particularly effective .
SEO remains a cornerstone of digital marketing. In 2024, the emphasis is on creating high-quality, relevant content that aligns with user intent and search engine algorithms .
Voice search optimisation and mobile-first indexing are crucial trends. Studies show that 50% of all searches are now voice-based, and websites optimised for mobile experience a 30% higher ranking on search engines
Content marketing is all about storytelling. New Zealand businesses are using blogs, videos, and podcasts to engage their audience and build brand loyalty .
Interactive content, such as quizzes and polls, and long-form content, like in-depth articles and eBooks, are seeing the highest engagement rates .
Consumers in New Zealand spend an average of 7 hours per week consuming online content, with video content being the most popular format.
Email marketing continues to deliver a strong return on investment. Personalised email campaigns see an average open rate of 25% and a click-through rate of 3% .
Segmented email lists and tailored content are key strategies. Businesses that segment their email campaigns see a 14% higher open rate compared to non-segmented campaigns.
Using engaging subject lines, including clear call-to-actions, and optimising emails for mobile are best practices that New Zealand businesses are adopting.
Influencer marketing is booming, with businesses increasingly collaborating with local influencers to reach niche audiences.
Micro-influencers, in particular, have a significant impact, with engagement rates of up to 8%. Their authenticity resonates well with followers, leading to higher trust and conversion rates.
2024 Digital Marketing Statistics for New Zealand